At first glance, you would probably say I'm a media designer. Though that's not wrong, there is more to it. Coming from the field of audio recording and radio, my education in audiovisual media started with a wide lain out study named "Art and Technology" in Enschede, The Netherlands. I first discovered sound for moving pictures, later the pictures themselves, and in the end how they both belonged together. My studies provided me with interesting insights in perception of the human mind, how we process information and react to it. To be able to use this information in the audiovisual communication of an overstimulated world is my favorite topic ever since.
Why shout when a whisper can sometimes be much louder?